Around 2003, Ms. Atsuko Oishi worked as a PR for the pearls that ROUQUE handles.
Even now, he is a pearl agent and proposes the way fashion + jewelry should be from the perspective of world fashion.
When I met him for the first time in my thirties, I was so overwhelmed with admiration and nervousness that I couldn't have a proper conversation with him.
At the Basel show, I got goosebumps at the press work of a global watch brand, using French, Italian, and English to attend to VIPs.
I still feel the love for fashion when I wear it casually, so I asked him again.
Miyazawa: When did you become interested in jewelry?
For 25 years after graduating from university (I was stationed in Milan for 8 years in the 1990s), I was deeply immersed in the fashion industry. since I saw you casually wear real jewelry on a daily basis.
I myself had a little diamond necklace until then, but I didn't do it every day.
Miyazawa: What kind of things do you wear on a daily basis in Italy?
Everyone has piercings.
No matter how small it is, it's not a toy .
On a daily basis, it's like a tiny diamond.
What does it feel like to feel naked without your jewelry on, not just on special occasions? ? It was interesting.
It's fresh to always wear the real thing, and it's purely cool! I tought.
I was excited because there seemed to be a world I didn't know about.
Miyazawa: Certainly. The way Europeans use jewelry is so cool that it's frustrating, but what's the difference?
I guess the culture is different.
Japan doesn't have a culture of casually wearing real clothes every day.
It's a kimono culture, and the history of wearing jewelry on a daily basis is short.
Japan doesn't have the European culture of finding value in jewels and passing them down from generation to generation.
And the real thing can be used all the time while taking care of it.
I think the idea of enjoying fashion while valuing things is also wonderful.
Also, fashion and jewelry are a set, or rather, jewelry completes the look.
It seems that our generation has developed a culture of receiving presents from him. (smile)
Miyazawa: What is the difference between the real thing and the fake one?
I wonder if it's how I feel
Once you start wearing the real thing, you won't want to wear the fake.
I don't want to think about myself that much, and I can't trade it in or polish it, so my heart is worn out like fast fashion.
Good things are good every time you see them.
Jewelry stays in the same condition as when you bought it, but accessories are best when you buy them.
I don't like seeing worn-out items, and it's just as uncomfortable as cheap underwear.
You want to take them off as quickly as uncomfortable shoes.
Things that come into direct contact with the skin are more sensitive than you think, so I always wear things that feel good, and it's not an unpleasant weight.
Fake is fake after all. It's not about how people see you, it's about yourself.
Some people go through life without ever having access to real jewelry.
But if you put restrictions on yourself that you shouldn't give yourself something expensive, you can't do a good job.
Miyazawa: By the way, when did you learn about Baroque Pearl?
When I was working in the PR office, my junior assistant bought it first and was very excited and talked about it.
You're the one doing the funeral, right? If you ask me
It's different, it's baroque, it's Akoya, it's somehow.
Anyway, I'm excited to talk about it, so I thought I'd like to see it.
Apparently, it seems to be different from the image of Pearl I think.
If it's baroque, I'd like to try it.
I don't want a white circle, but a baroque one would be fine.
Come to think of it, I've never seen anyone wearing baroque, come to think of it
There was a pearl specialty store in Paris, and I once thought that the South Seas baroque was wonderful.
Miyazawa: How was it when you actually saw it?
Look, it's amazing! !
It's completely different from what I thought it was a pearl! Showy ! I will do this! !
A way to shine that cannot be achieved with fake pearls!
My assistant strongly appeals to me, so if my assistant buys three, I'll buy four! (laughs)
A gray one about 7.5. A very metallic silver .
I wore it every day and talked to everyone I met.
I started holding exhibitions about once every three months, and each time I bought different colors and shapes (laughs).
Pearls are convenient when you want something because it's too casual if it's just as it is.
It has a high quality feel and is upgraded.
If you have one, you should be satisfied, but when you see it, you want it .
No two are the same, so if you compare it to a shirt, even if the collar is slightly different, or the shape of the arm is different, even if people see it as trivial, if they like it, they want it just a little different.
Editor-in-chiefs of fashion magazines, models, and fashion-conscious friends who came to the exhibition were similarly fascinated by pearls and bought them.
Miyazawa: You have a lot of them. How do you use them?
Even if I have a lot, I don't use them properly, depending on my mood.
I change it like clothes.
Rather than assembling my outfit with pearls as my main, I've always done it every day, so I've never thought about how to use it.
Both work and brand reception.
I think pearls and diamonds can be used 365 days a year.
It's not glaring, so it's easy to wear, and it's voluminous, but it's affordable (it's not as expensive as a diamond).
Nowadays, there are fewer opportunities to go out, and the tendency to be casual is increasing, so we need more! !
Rather than upgrading, you can't go to dinner with just a T-shirt and jeans.
When I think about what I want to wear, it has more impact than the jewelry that young children wear with small stones, and above all, it's a good value for money!
Miyazawa: What do you talk about when you sell?
“Actually, all the pearls in the store have been processed to add a toning color…”
"Pearls are white and round and only worn at funerals, right?
You've never seen Akoya's baroque, it's amazing! ! ”
So people came and sold it (laughs)
Look → if you put it on your neck → buy it! Like.
It became a bit of a rumor in the fashion industry, and was published in the introduction of precious products.
I had a famous stylist use it.
Miyazawa: What do you think the customers liked about it?
I think I felt the possibility in all directions from the funeral selection.
I was attracted to pearls themselves, but they weren't easy to wear.
Baroque is easy to wear and looks great.
Even if I had other pearls, I wanted to buy them.
It's hard to judge the quality of pearls just by looking at them, so they seem to have established evaluation criteria such as rolls and luster, but from the perspective of the fashion industry, the general evaluation of pearls doesn't matter.
Just how nice you look when you're clean and wearing it.
That kind of thing is real, and you can understand it by looking at it, regardless of whether you have knowledge or not.
No matter how high the evaluation is, if you don't like it or it's hard to wear, you won't feel good.
Like! beautiful! I want to wear it! You should buy , absolutely.
after the interview
When buying white round pearls, we often hear that they carefully examine the quality before purchasing, but actually don't have many opportunities to wear them.
During the interview, I laughed out loud at his sharp comment, "White circles are the best choice for funerals!"
In the pearl industry, there is a tendency to verbosely describe the quality of pearls and not much about how they look when worn.
The connotation of "it looks good with any outfit" is sometimes useful, but sometimes it's boring.
When Mr. Oishi talks about "it looks good with anything," I think it means that even if you put fashion first, you can look better than just clothes.